A spoonful of insanity

Media ownership in Australia – a serious issue, don’t believe me? It even has it’s own wikipedia page! (see it must be legitimate…)

The first line of the wikipedia page is:

“Media ownership in Australia is distributed between commercial, national public broadcasters and not-for-profit community broadcasters. Australian media ownership has been described as one of the most concentrated in the world. For example, 11 of the 12 capital city daily papers are owned by either News Corp Australia or Fairfax Media.”

It is quite simple – the wikipedia page is really as far as you need to go to understand who is spoon feeding you the ‘truth’ (which seriously concerns me considering its… well… Wikipedia). The pages opening description of the evidently complex issue, simply begins with “Media ownership in Australia” and ends with “News Corp Australia or Fairfax Media.

Allow me to portray the perfect picture the media has printed for you; it is a lazy sunday afternoon and you are sitting on the lounge flicking through The Daily Telegraph reading through the various articles, checking out your star sign and making sure its not going to rain for your birthday next week. Your stomach grumbles and you feel like a treat, so you scroll through Taste.com.au for a simple recipe to whip up, but wait! Your favourite team is playing your favourite sport so you turn on Fox Sports so you can keep up with the game while your cooking.

Sounds like a lovely way to spend your Sunday, right?

Wrong.

Allow me to portray the truth; it is indeed a lazy Sunday afternoon and you are sitting on the lounge flicking through The Daily Telegraph, owned my News Corp Australia, run by Rupert Murdoch, you are letting News Corp feed you their perspective, their view and their belief of the ‘truth’ through the news stories you read, then you allow News Corp to predict your future and provide you with a sense of security for your birthdays weather. Your stomach grumbles and you feel like a treat, so you scroll through Taste.com.au for a simple recipe that is owned, published and marketed by News Corp Australia, but wait! Your favourite team is playing your favourite sport so you turn on Fox Sports ALSO owned and run by News Corp Australia.

Screen Shot 2014-03-31 at 10.10.27 pm(Image Credit: Jake Troncone)

Why is this an issue?

Australian consumers are publicly vulnerable to the misconstrued version of the truth, the news and the world. It is so blatantly obvious, even to governments, that the media is unfavourably controlled, that stations such as ABC and SBS were introduced to balance out the filtered versions of the truth, and the ‘truth.’

These issues are only bound to get worse – Minister for Communications Malcolm Turnbull will refuse “…to rule out the possibility of introducing legislation by the end of the year.” Legislation that will allow companies such as News Corp to broaden their cross-media ownership in Australia.

That quote, that news, that information was taken from The Australian …owned by News Corp Australia.

Screen Shot 2014-03-31 at 9.53.44 pm(Image Source: The Australian)

References

Media ownership in Australia – Wikipedia, the free encyclopedia. 2014. Media ownership in Australia – Wikipedia, the free encyclopedia. [ONLINE] Available at: http://en.wikipedia.org/wiki/Media_ownership_in_Australia. [Accessed 31 March 2014].

Year-end timeline to roll out dramatic media reforms. | The Australian. 2014. Year-end timeline to roll out dramatic media reforms. | The Australian. [ONLINE] Available at: http://www.theaustralian.com.au/media/yearend-timeline-to-roll-out-dramatic-media-reforms/story-e6frg996-1226869244454#. [Accessed 31 March 2014].

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10 Comments Add yours

  1. nathan3205 says:

    Great post. The “perfect picture” VS “reality” part made me laugh, and you use knowledge learned from the lecture which is great.
    1 concern. I’m not sure you should be using Wikipedia as a reference. UOW seems to really frown upon it

    1. jaketroncone says:

      Thanks heaps for your feedback! I’m glad it was even slightly amusing – Wikipedia is and will never be my first source of information, the only reason I used it was to highlight how blatantly obvious it is that the media is so biased in Australia in terms of its ownership – perhaps my intentions weren’t as clear as I hoped, I’ll have a look at ways I can fix that… Thanks again for your feedback, really helps! 🙂

  2. Mitch Churi says:

    Awesome post dude! Love your posts man. Read them week after week. I love your point of view! really comes through in your writing style!

    1. jaketroncone says:

      Thank you so much! I really appreciate it 🙂 really enjoy reading your posts as well! You’re quite talented.

      1. Mitch Churi says:

        Oh please. Let me compliment you. You are talented!

      2. jaketroncone says:

        Haha whilst I am very grateful – I cannot deny your obvious talent!

      3. Mitch Churi says:

        We’ll Thankyou kind sir. We need to meet in the real, non blog world.

  3. racheltobia says:

    Oh my goodness, the image you made is my faveourite thing ever, your ideas about how “the truth” is realy run by a bunch of people and companies that we actually know barely anything about, political views, ideas of current events, or even just general personality. Also i did not know that News Corp Australia published Taste.com.au!
    I am mind blown, what was your reaction to all these findings!

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