Media ownership in Australia – a serious issue, don’t believe me? It even has it’s own wikipedia page! (see it must be legitimate…)
The first line of the wikipedia page is:
“Media ownership in Australia is distributed between commercial, national public broadcasters and not-for-profit community broadcasters. Australian media ownership has been described as one of the most concentrated in the world. For example, 11 of the 12 capital city daily papers are owned by either News Corp Australia or Fairfax Media.”
It is quite simple – the wikipedia page is really as far as you need to go to understand who is spoon feeding you the ‘truth’ (which seriously concerns me considering its… well… Wikipedia). The pages opening description of the evidently complex issue, simply begins with “Media ownership in Australia” and ends with “News Corp Australia or Fairfax Media.”
Allow me to portray the perfect picture the media has printed for you; it is a lazy sunday afternoon and you are sitting on the lounge flicking through The Daily Telegraph reading through the various articles, checking out your star sign and making sure its not going to rain for your birthday next week. Your stomach grumbles and you feel like a treat, so you scroll through Taste.com.au for a simple recipe to whip up, but wait! Your favourite team is playing your favourite sport so you turn on Fox Sports so you can keep up with the game while your cooking.
Sounds like a lovely way to spend your Sunday, right?
Allow me to portray the truth; it is indeed a lazy Sunday afternoon and you are sitting on the lounge flicking through The Daily Telegraph, owned my News Corp Australia, run by Rupert Murdoch, you are letting News Corp feed you their perspective, their view and their belief of the ‘truth’ through the news stories you read, then you allow News Corp to predict your future and provide you with a sense of security for your birthdays weather. Your stomach grumbles and you feel like a treat, so you scroll through Taste.com.au for a simple recipe that is owned, published and marketed by News Corp Australia, but wait! Your favourite team is playing your favourite sport so you turn on Fox Sports ALSO owned and run by News Corp Australia.
Why is this an issue?
Australian consumers are publicly vulnerable to the misconstrued version of the truth, the news and the world. It is so blatantly obvious, even to governments, that the media is unfavourably controlled, that stations such as ABC and SBS were introduced to balance out the filtered versions of the truth, and the ‘truth.’
These issues are only bound to get worse – Minister for Communications Malcolm Turnbull will refuse “…to rule out the possibility of introducing legislation by the end of the year.” Legislation that will allow companies such as News Corp to broaden their cross-media ownership in Australia.
That quote, that news, that information was taken from The Australian …owned by News Corp Australia.
(Image Source: The Australian)
Media ownership in Australia – Wikipedia, the free encyclopedia. 2014. Media ownership in Australia – Wikipedia, the free encyclopedia. [ONLINE] Available at: http://en.wikipedia.org/wiki/Media_ownership_in_Australia. [Accessed 31 March 2014].
Year-end timeline to roll out dramatic media reforms. | The Australian. 2014. Year-end timeline to roll out dramatic media reforms. | The Australian. [ONLINE] Available at: http://www.theaustralian.com.au/media/yearend-timeline-to-roll-out-dramatic-media-reforms/story-e6frg996-1226869244454#. [Accessed 31 March 2014].