“Let’s talk about your first assignment, your blogs!”
– Sue Turnbull
It seems like merely yesterday when those sound waves travelled across the lecture hall into my ears for my brain to process, and when it did… boy was I (nervous) excited!
Welcome to the end of week six, here I will take you through the past to show you what I have learnt so far in Introduction to Communications and Media (BCM110), my thoughts on each weeks topic, and then I shall try to apply each in a modern media context… in 300-500 words.
Week one… sweaty nervous and ready to smash out six credit points we all gathered in the hall for our first lecture, only to leave to find out we had to write a blog post about, ourselves! Easy!
Week two… Media Effects! For this weeks blog post we had to focus on what the media is blamed for in our modern world – incorporating the notions of causality and cultivation theory I found this post one of my favourites (possibly because I spoke about Beyoncé). Reading and researching the world of media effects opened my eyes to a unlocked, special edition, comeback special of ‘the blame game.’
(Source: Beyoncé – ‘Drunk in Love ft. Jay-Z’)
Week three… Half way already! Learning about the realm of semiotics, the signifiers and signified, connotations, denotations and representation. Finding and decoding my controversial text for my blog post further deepened the ocean of the media to a depth I never believed it could. Once I had chosen my text (perfectionistic tendencies took over for a couple of days), the decoding began – and it began to come to life. The controversy, the media coverage and the public perceptions grew a mind of their own.
(Image Source: UNHATE Foundation)
Week four… This week I learnt that not only is ninety percent of my media consumption spoon fed to me from an 83 year old man, but a 60 year old woman is force feeding me the other ten percent! This blog post was the most difficult for me to write, because, as a stereotypical media consumer (not after this post!) I was writing in disbelief and shame that I have not only lived in a very small box, but I had let FOX advertise on it!
Week five… The public spheeerrrwhat?! This week I learnt about the public sphere, its role in not only society, but the media and its consumption. I learnt that you should never judge a reality television show by its 7:30pm time slot (Thanks Rupert!) and that the public sphere is being condemned for its tendencies of being too trivialised, commercialised, spectacular, fragmented and apathetic (Blame Game Volume 3?!).
Now here we are in week six – this week we learnt about the ideologies of moral panic, and its role in the modern media world. This topic was extremely interesting as its relevance is infinite, the notions of moral panic have evolved across the centuries – landing in the twenty-first, right on top of children and the media.
Now lets apply it in a modern context:
On Wednesday the Ninth of April major sporting executives gathered to sign a commitment to ensure sport in Australia is rid of homophobia for good. This marks “…the first time in the world that all the major professional sports in a country have collectively committed to tackling discrimination based on sexual orientation.” (Same Same). Following the signing the commercial below was released for televisions and sporting stadiums:
The 30-second commercial features twelve international sport champions including Alessandro Del Piero, Harry Kewell and Libby Tricket saying “If a person is gay or straight in sport it shouldn’t matter… if you can play, you can play.” (BinghamTV – You Can Play)
This commercial highlights how the public sphere of sport has been stereotyped by Australian media with an unspoken code of practice that you must be heterosexual, effecting and marginalising not only its players, but its viewers. Within thirty seconds the warm, welcoming and free semiotic nature of the commercial appeases moral panic and the ownership of the media becomes irrelevant.
Six weeks in sixty words – not too bad!
Australian Sports Codes Come Together To End Homophobia In Sport. 2014. Australian Sports Codes Come Together To End Homophobia In Sport. [ONLINE] Available at:http://www.buzzfeed.com/bradesposito/australian-sports-codes-come-together-to-end-homophobia-in-s. [Accessed 13 April 2014].
WATCH: Australia’s new anti-homophobia ad for TV and stadiums. 2014.WATCH: Australia’s new anti-homophobia ad for TV and stadiums. [ONLINE] Available at:http://www.samesame.com.au/news/10787/WATCH-Australias-new-anti-homophobia-ad-for-TV-and-stadiums. [Accessed 13 April 2014].
BinghamTV. (2014). ‘You Can Play’. [Online Video]. 08 April. Available from:https://www.youtube.com/watch?v=-G4mXUtmeZg. [Accessed: 13 April 2014].