Welcome to 2014, a year where it doesn’t matter what you love – you can experience it in more ways than you can imagine.
For example – Justin Bieber is not a transnational commodity, of which, you can experience in any of the following forms:
- Video clips
- Two movies
- Pillow cases and bed sheets
- Hand creams
- Acne treatments
(Image Source: Justin Bieber)
And they were only the ones I could think of, I’m sure if I did some research that list would quadruple!
For some, this is concerning.
For others, exciting.
For Henry Jenkins, interesting.
Transmedia storytelling represents a process where integral elements of a fiction get dispersed systematically across multiple delivery channels for the purpose of creating a unified and coordinated entertainment experience.
– Henry Jenkins
Henry Jenkins believes that each of these different media forms, uniquely contribute to the eternal story which may or may not conclude at a point where no one cares anymore.
As a online streaming platform, Spotify do not currently contribute to the transmedia narrative – sure, you can listen to the Mamma Mia soundtrack and learn every word but if the platform did not exist, you could simply source it elsewhere. Since its launch in 2008, Spotify has built and maintained the illusion, much like the illusionary nature of its restriction free usage I have spoken about previously, that it contributes to the transmedia narrative – as it is spread systematically across various media such as Facebook, Twitter and more recently, merchandise, which simply enhances the platforms accessibility, not its ability to contribute to the transmedia narrative.
This does not mean that the platform isn’t “planning a major change” (Nicholas Carlson, Business Insider Australia). In a recent article on Business Insider Australia, Nicholas Carlson highlights the companies plans to expand its accessibility beyond simply music, merchandise and social media – but to television series, meaning that the “next Game of Thrones could be on Spotify.” As Spotify “…intends to become an on-demand music and video service” this would mean that the service would “…invest in original content and compete heads-on with Netflix.”
(Image Source: Technology Tell)
Transmedia Storytelling 101. 2014. Transmedia Storytelling 101. [ONLINE] Available at:http://henryjenkins.org/2007/03/transmedia_storytelling_101.html. [Accessed 24 April 2014].
Spotify Plans To Take On Netflix And HBO With Streaming Video Service | Business Insider. 2014. Spotify Plans To Take On Netflix And HBO With Streaming Video Service | Business Insider. [ONLINE] Available at:http://www.businessinsider.com.au/spotify-plans-to-take-on-netflix-and-hbo-with-streaming-video-service-2013-3. [Accessed 25 April 2014].
Spotify Moving Into Streaming Video | HomeTechTell. 2014. Spotify Moving Into Streaming Video | HomeTechTell. [ONLINE] Available at:http://www.technologytell.com/hometech/94523/spotify-streaming-video/. [Accessed 25 April 2014].