Let me take you back to the 24th of September, 1957.
On this day not only did the largest stadium in Europe open in Barcelona, but the reigning King of Rock Mr. Presley himself released his song – Jailhouse Rock.
(Image Source: Wikimedia Commons)
Now we can skip to the 19th of February 2010.
On this day not only did Tiger Woods publicly apologise for his strange name, but the eternal queen of RNB, the infamous Rihanna, released her single – Rude Boy.
(Image Source: Rude Boy Video Clip)
What do these songs have in common? Besides their popularity, almost nothing, but thanks to the emerging remix culture I bring you to the 7th of April 2010 when Youtube user Gauffie uploaded ‘Rude Jailhouse Boy.’
Although the mashup did not merely reach the popularity of the two original hits, the reproduction of these two songs leaves audiences experiencing the songs in a whole new way. Platforms such as Soundcloud and Youtube provide a voice for the remix generation – allowing emerging producers, artists, and 14 year old boys with VirtualDj on their MacBook Pro a sphere in which they can present their works.
Although, whose work is it?
ABC’s Catapult writer Rebecca Martin writes in her article ‘Remix Culture: a rights nightmare‘ that laws criminalising the reproduction or remixing of established music are “not keeping up with the digital era and are stifling creativity” (R. Martin, ABC).
The emerging remix culture is defined by Axel Bruns as “collaborative efforts to engage in creative, artistic mashups [and] can be described as a form of distributed creativity: they are projects which harness the creativity of a large range of participants to build on and extend an existing pool of artistic materials” (A. Bruns, 2010).
As the music industry is constantly emerging it is within our natural human nature to indulge in the past; in saying that I would like to take you to the 6th of December 2013, a mere eight months ago. Soundcloud user #DJEGO uploaded his remix mashup of The Lion King’s ‘Circle of Life’ and Martin Garrix’ ‘Animals’ almost twenty years after the release of the Disney classic.
Many Spotify users state that the platforms main downfall is its failure to recongise the emerging remix culture. Remix king Soundcloud is one of Spotifys main competitors as it houses the key function that Spotify lacks, providing users with a unique and modernised way of experiencing music.
(Image Source: Spotify Responsibility)
Jenkins, H. 2006. Confronting the Challenges of Participatory Culture: Media Education for the 21st Century (Part One)[ONLINE] Available at: http://henryjenkins.org/2006/10/confronting_the_challenges_of.html. [Accessed 03 May 14].
Bruns, A. 2010. Distributed Creativity: Filesharing and Produsage . [ONLINE] Available at:https://moodle.uowplatform.edu.au/pluginfile.php/152360/mod_resource/content/2/Bruns%2C%20A.%20-%20Distributed%20Creativity%20-%20Filesharing%20and%20Produsage.pdf. [Accessed 03 May 14].
Remix culture: a rights nightmare – Indepth – Catapult – ABC Online. 2014.Remix culture: a rights nightmare – Indepth – Catapult – ABC Online. [ONLINE] Available at:http://www.abc.net.au/catapult/indepth/s1645533.htm. [Accessed 03 May 2014].