Hollywood, Bollywood and Nollywood – the three best friends that everybody could have, or couldn’t have?
Exploring the realm of global film opened my eyes to a series of worlds I never knew existed; the fame, music, colour and glamour of Bollywood and the high volume, young and focused Nollywood.
With the industry of Nollywood emerging a mere 21 years ago, the global film industry has been shaken by its unconventional practices “…now estimated to be worth about N853.9 billion ($5.1 billion)” the Nigerian film industry releases “…an average of 966 films …per annum” (S. Momoh, 2014) which further is approximately 18 films per week. Translating this into the paradigm of Hollywood, in what took the industry 14 years to release eight Harry Potter films, the four-part Twilight series and the soon-to-be completed Hunger Games trilogy it would have taken the Nigerian film industry one week to release and they could of even squeezed in Fifty Shades of Grey and Fifty Shades Darker.
Of course, the average budget for a Nollywood and Hollywood film are at two complete opposite sides of the spectrum but the large quantity of films released within Nollywood is how it has gained its ranking as the third largest film industry in the world.
Further direct contrasts lie in the studios in which the films are produced, generally the consensus lays in the fact that there are several studios within Hollywood producing, editing and disseminating blockbuster film titles but “…Hollywood itself is currently home to only one major studio, Paramount” (R. Bondanda) Whereas the Nigerian film industry is “…void of studio equipment and accompaniments, set constructions, and ranges from the use of people’s homes in the urban and rural areas, eateries, to accessories / clothing stores, streets, and beaches.” (A. Okon, 2010).
The worlds largest film industry, Bollywood, holds its title and glory for the revolutionary dance numbers, cliche story-lines and respect of tradition. Bollywood’s emerging popularity within the Western world can be attributed to, as discussed in the Schaefer and Karan article, its classification as ‘fashionable’ for its entertaining and enticing style. Although still relatively young, with 2013 marking “…the 100th anniversary of the first Bollywood film” (K. Imms, 2013) the industry has evolved rapidly as “…the first Indian film was silent” (K. Imms, 2013). This evolution could have possibly been a result of the pressing Western influence and rising competition which was eliminated and overtaken by Bollywood in the 1970’s.
Schaefer, D & Karan, K 2010, ‘Problematizing Chindia: Hybridity and Bollywoodization of popular Indian cinema in global film flows’, Global Media and Communication, vol. 6, isa. 3, pp. 309-316
Momoh, S 2014, ‘Sweet Nollywood, but can do better’ New Telegraph Sanctity of Truth, Viewed 30 August 2014, http://newtelegraphonline.com/sweet-nollywood-but-can-do-better/
5 Things You Didn’t Know: Hollywood – AskMen. 2014. 5 Things You Didn’t Know: Hollywood – AskMen. Viewed 30 August 2014. http://au.askmen.com/entertainment/special_feature_200/211b_special_feature.html.
The Functionality of Film Studios in Nollywood – nigeriafilms.com. 2014. The Functionality of Film Studios in Nollywood – nigeriafilms.com. Viewed 30 August 2014. http://www.nigeriafilms.com/news/7340/10/the-functionality-of-film-studios-in-nollywood.html.
Bollywood 100th anniversary: 100 fascinating facts to celebrate a century of Indian cinema – Mirror Online. 2014. Bollywood 100th anniversary: 100 fascinating facts to celebrate a century of Indian cinema – Mirror Online. Viewed 30 August 2014. http://www.mirror.co.uk/news/world-news/bollywood-100th-anniversary-100-fascinating-1825562.