A search of coincidence

As I was casually scrolling through my wordpress feed looking at all the blog posts for BCM210 already written thinking about how I need to write my own post and stop procrastinating, I naturally, resumed procrastinating based on the pure fact that I didn’t know what to write.

In my submission to the demonic addiction of procrastination I presumed scrolling through domain.com.au searching through the rental properties and trying to find the perfect one to live in.

As I was reading through the cheesy last minute 4:59pm blurbs about the properties I realised, just as Arthur Berger suggests, I was conducting research. Simply based on the raw fact I was “…looking for information and data, finding material on this or that subject, [and] getting names and addresses” (Berger, A. 2014).

Despite the fact I read through ‘What is Research?’ I didn’t completely absorb the entiety of the statement that “…most of us do what could be called ‘research’ all the time – even though we may not think of what we are doing as research” (Berger, A. 2014). I now know that down to what may be considered a simple decision between Pump water or Mount Franklin – we research to aid our decision (Pump is better but we all know you’re going to buy the mount franklin).

The simple fact that research is conducted everyday is a point that can be further extrapolated – there is no denying that this is true, but it can be broken down. There is a strong distinction between simple everyday research and scholarly research, this can be attributed to the fact that “Scholarly research is … more systematic, more objective, more careful, and more concerned about correctness and truthfulness than everyday research” (Berger, A. 2014). With a strict focus on ‘perspectivism’ philosopher Friedrich Nietzsche explores the notion that one cannot know facts, only perspectives. This is an interesting concept as data and information is collected, researchers need to then interpret this data, which to Nietzsche “…has no meaning behind it, but countless meanings” (Nietzsche, F. 1987).

The simple fact that research is continuously conducted, is reflected within the Australian Communications and Media Authority (ACMA) 2013-14 Communications Report. Displayed within the first chapter of the report ‘The Australian Communications and Media Market’ the following table visually portrays the activities performed online by Australian individuals over the age of eighteen across a six month period ending May 2014.


(Image Source: ACMA 2013-14 Report)

The above table “…shows the three most popular online activities for Australian adult internet users at May 2014 were using the internet for research (94 per cent), using email (94 per cent) and general internet browsing (91 per cent)” (ACMA 2014).

Explored within the BCM210 lecture, this research can be broken down into a distinct process; observation, data gathering, theory formulation, hypothesis formulation, further data gathering, data analysis and deduction (BCM210 Lecture).

This process can be applied to the realm of media research whereby individuals or organisations, such as ACMA, conduct studies to explore, analyse, theorize and conclude on facts, statements and aiding trends within media. This use is also evident within the ACMA report whereby it is noted a “increased growth in the number of mobile handset internet services in operation, reaching 20.57 million at June 2014” (ACMA, 2014) applied to then reflect “expenditure on online advertising [growing] by 19 per cent to a total of $3.99 billion over the 2013 calendar year” (ACMA, 2014) now accounting for 30 percent of the total media advertising market.

As for what I would like to research within media – I am especially interested in the relationship between media products such as television programs and franchises and social media.

Stay tuned for more details.


Berger, Arthur A. 2014, ‘What is research?’, in Media and communication research methods : an introduction to qualitative and quantitative approaches, 3rd ed., SAGE, Los Angeles, pp. 13-32

Commonwealth of Australia (Australian Communications and Media Authority) 2014, Communications Report 2013-2014, Australian Communications and Media Authority, Sydney.


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s