The cold never bothered me anyway.

Well here you are yet again, reading another blog about another text we have to analyse for BCM210 – this time I hope to bring something different to the table.

As Disney fanatics may have already guessed, I am tackling the animated film that turned the world on its head; Frozen.

Frozen-Elsa-Images

(Image Source: Beamly)

Some of you may despise the film with its strangely named characters and catchy songs but when you go beyond the first layer of ice you will uncover a magnitude of research that proves the film itself, is simply the tip of the iceberg.

I’m sure I’m not the only one that has questioned the films success – was it just the right time? good marketing? the plot? well actually, according to Barry Litman “…an economist at Michigan State who spent his career examining how different aspects of media contributed to success” (M Konnikova, 2014) – it was all three.

Although to be crowned the fifth-highest grossing film of all time with 72 award winnings including Oscars and BAFTAs cannot be entirely credited to some fancy marketing or scheduling – Frozen; the film you all know and love, goes much deeper than this.

George Bizer, a psychologist from Union College first became interested in the phenomenon through his daughter, whom generally wanted nothing to do with any Disney-princess related franchise, but could not wait to see Frozen because “…these are strong princesses” (M Konnikova, 2014).

This sparked Bizer’s research into the franchise.

Bizer and his colleague Erika Wells invited a sample of the college’s student body to a Frozen themed evening to create a focus group discussion surrounding the direct inticement of the film. The sample was “…split evenly between genders, of representatives of the L.G.B.T. community, artists, [and] scientists” (E Wells, 2014). What was uncovered was that a key factor in the franchises success is its protagonist; Elsa. The name jumping 243 slots in the UK top baby names in 2014 became a beacon of individuality and personal expression for all those who love the film.

The film essentially “…spins Disney on its head” as not only is the handsome Prince characterised as a sociopath, the iconic Princess harnesses powers that are used to doom a city to a eternal winter, the voice of humor is a snowman that relies on the winter to remain alive and instead of the pinnacle moment being that of ‘true love’s kiss’ it is a selfless act of sacrifice that sets in stone the real reason why Frozen, the film that stuck the damned words ‘let it go’ in your head, is such a success.

Children and youth have been given a new world to admire, a new personality to aspire to be and a new level of courage that has ignited a flame in the hearts of little Princes’ and Princesses hearts across the globe.

Until next time;

J

References

Konnikova, M 2014, How “Frozen” took over the world, The New Yorker, blog post, 25 June, viewed 4 April 2015, <http://www.newyorker.com/science/maria-konnikova/how-frozen-took-over-the-world&gt;

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